Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog. For the last 25 years he has worked with some of the world's most iconic companies including Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra and Walmart. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, on BBC World Service, NPR, CNN, and has appeared in The New York Times, The FT, WSJ, the Economist, the Harvard Business Review, Fast Company, and Forbes.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
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