Christopher Mumford

Sports Entrepreneurship

Beyond the Big Leagues

• Gebundenes Buch

Produktbeschreibung

This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.

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Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 216
• Erscheinungstermin: 26. September 2023
• Englisch
• Abmessung: 229mm x 150mm x 28mm
• Gewicht: 470g
• ISBN-13: 9780231196109
• ISBN-10: 0231196105
• Artikelnr.: 66160407

Autorenporträt

Christopher Mumford teaches sports entrepreneurship and innovation as a professor of practice at the University of North Carolina at Chapel Hill. He has founded several businesses over the last twenty-five years. His current projects include starting a pro soccer team that anchors an entertainment district and implementing peak performance practices with college and pro athletes.

Inhaltsangabe

Acknowledgments
Preface
Introduction
1. Analytics
2. Sports Betting
3. eSports
4. Youth Sports
5. Fitness
6. Fan Experience
7. Discover
8. Ideate
9. Validate
10. Accelerate
11. Final Thoughts
Index