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This book expands on crisis management and crisis communication literature by examining how the Congolese government did manage the crisis that occurred after the arms dump blasts at Mpila military camp on March 12th 2012. The study also addresses the issue of how the Congolese officials responded to and managed the reputation damage that occurred during and after the crisis. Using the variety of crisis communication themes, the project focuses on the Image Restoration Theory to explain the strategy adopted by the Congolese government to repair its tarnished image. Research findings reveal that the combination of corrective action, compensation and the first form of reducing offensiveness, which allowed the Congolese government to organize the national mourning and funerals, may have been successful.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.