Curtis M. Grimm, Hun Lee, Ken G. Smith

Strategy As Action (eBook, PDF)

Competitive Dynamics and Competitive Advantage

• Format: PDF

Produktbeschreibung

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Produktdetails

• Verlag: Oxford University Press
• Erscheinungstermin: 25. August 2005
• Englisch
• ISBN-13: 9780195347616
• Artikelnr.: 38135007