Cynthia Huffman, David Glen Mick, S. Ratneshwar

Broschiertes Buch

The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

Beschreibung

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

Autor

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 356
• Erscheinungstermin: 17. April 2003
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 541g
• ISBN-13: 9780415316170
• ISBN-10: 0415316170
• Artikelnr.: 21164614