This book examines the extent to which future job prospects, peer and parental influence and or intrinsic interest influence students college major choices. Using quantitative and qualitative lenses, the author conducts a document analysis of college brochures and reaches into the worlds of six college recruitment officers and 466 freshmen in a bid to ascertain what combination of factors define the major selection process. This quest is punctuated by a critical theory paradigm, which examines whether the element of choice in the major selection process is voluntary or prescribed.