A. Kirgiz

Gebundenes Buch

Green Marketing

A Case Study of the Sub-Industry in Turkey

Beschreibung

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Autor

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.

Produktdetails

• Verlag: Palgrave Macmillan UK / Palgrave Pivot / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-53587-0
• 1st ed. 2016
• Seitenzahl: 153
• Erscheinungstermin: 29. Oktober 2015
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 311g
• ISBN-13: 9781137535870
• ISBN-10: 1137535873
• Artikelnr.: 43548100