Green Marketing in Indian Retail Sector - Purohit, Tanushri;Mohapatra, A.K.Das
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There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers' attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.

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Produktbeschreibung
There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers' attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.
Autorenporträt
Tanushri Purohit has earned her Ph.D. in Green Marketing and currently working as Assistant Professor in Amity University Gurgaon, Haryana India.A. K. Das Mohapatra, Ph.D.,is Professor and Head of the Department of Business Administration at Sambalpur University, Odisha,India.