This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
Produktdetails
Produktdetails
Routledge New Directions in PR & Communication Research
Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history. She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.
Inhaltsangabe
Dedication Table of Contents Acknowledgement Chapter One: Introduction Chapter Two: Communicatively constituted organizations, plausible? Chapter Three: Critical Sensemaking (CSM) in a virtual environment Chapter Four: Methodology Chapter Five: Plausibility, authenticity and collective enactment Chapter Six: Crowdfunding - collective organizing and virtual identities Chapter Seven: Plausibility and legitimation Chapter Eight: Volkswagen - truth, accuracy and plausibility Chapter Nine: Engagement and enactment Chapter Ten: #MarchagainstMonsanto - social movements, extracting cues, and the ongoing nature of sensemaking Chapter Eleven: Conclusion Bibliography Index
