Marketing Plans in Action - Goodman, Amanda
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Goodman's invaluable resource includes 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips for organizations of all sizes.

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Goodman's invaluable resource includes 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips for organizations of all sizes.