The effectiveness of Samsung's marketing strategy in Malaysia - Sedaghat, Amin
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Many companies overlook the depth of consumer mindset. It is often "assumed" that a certain product or service would appeal to the target market. However, most often these companies are proven wrong. The problem is there are many hypothesis developed by these companies that address many causes such as financial crises to the lower price offered by the competitors but the real reason is always is ignored usually until it is too late. The source of this issue is unlike other economic subjects the numbers cannot provide sufficient information about the thought process of potential customers.…mehr

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Produktbeschreibung
Many companies overlook the depth of consumer mindset. It is often "assumed" that a certain product or service would appeal to the target market. However, most often these companies are proven wrong. The problem is there are many hypothesis developed by these companies that address many causes such as financial crises to the lower price offered by the competitors but the real reason is always is ignored usually until it is too late. The source of this issue is unlike other economic subjects the numbers cannot provide sufficient information about the thought process of potential customers. There are traditional methods of research such as focus groups, surveys and etc. that provide flawed data because customers in those circumstances they often act differently from the real time of purchasing decision. The modern technology could provide us detailed information on human behavior with much higher accuracy that could bridge the gap between numbers and customer psyche.
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Autorenporträt
I was born in Iran in 1988. I spent my life in different countries such as China, Malaysia, Singapore, The United Kingdom and so on. I started my marketing degree program at the University of Greenwich. At the moment I am studying Marketing Research and Analytics post grad level at Centennial College Toronto, Canada.