Andere Kunden interessierten sich auch für
![Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations]( "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations")
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations81,99 €![Perception of Media Service Buyers on FM Radios: A CBBE Approach]( "Perception of Media Service Buyers on FM Radios: A CBBE Approach")
Perception of Media Service Buyers on FM Radios: A CBBE Approach36,99 €![Celebrity, Social Media Influencers and Brand Performance]( "Celebrity, Social Media Influencers and Brand Performance")
Celebrity, Social Media Influencers and Brand Performance125,99 €![Analysis of the article]( "Analysis of the article")
Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"18,95 €![Building Your Personal Brand in the Age of Social Media]( "Building Your Personal Brand in the Age of Social Media")
Building Your Personal Brand in the Age of Social Media23,99 €![Handbook of Research on Effective Advertising Strategies in the Social Media Age]( "Handbook of Research on Effective Advertising Strategies in the Social Media Age")
Handbook of Research on Effective Advertising Strategies in the Social Media Age342,99 €![Secrets of the Marketing Masters]( "Secrets of the Marketing Masters")
Secrets of the Marketing Masters22,99 €
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.