Anthony E. Henry

Understanding Strategic Management

• Broschiertes Buch

Produktbeschreibung

Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Oxford University Press
• 4 Revised edition
• Seitenzahl: 408
• Erscheinungstermin: 7. Juli 2021
• Englisch
• Abmessung: 246mm x 193mm x 22mm
• Gewicht: 894g
• ISBN-13: 9780198859833
• ISBN-10: 019885983X
• Artikelnr.: 61191426

Autorenporträt

Anthony E. Henry is a Teaching Fellow at Aston Business School.

Inhaltsangabe

Part One: What is Strategy?
1: What is strategy?
Part Two: Strategic Analysis
2: Evaluating the macro-environment
3: Industry analysis
4: The Internal Environment: value-creating activities
5: The Internal Environment: a resource-based view of strategy
Part Three: Strategy Formulation
6: Business strategy
7: Corporate strategy
8: International strategy
Part Four: Strategy Implementation
9: Organizational structures and strategic change
10: Strategic leadership
11: Corporate governance