Bryn Parry, Anton Shone

Successful Event Management

A Practical Handbook

• Broschiertes Buch

Produktbeschreibung

The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.

Produktdetails

• Verlag: Cengage Learning EMEA
• 5. Aufl.
• Erscheinungstermin: 28. Januar 2019
• Englisch
• Abmessung: 244mm x 192mm x 15mm
• Gewicht: 552g
• ISBN-13: 9781473759114
• ISBN-10: 1473759110
• Artikelnr.: 55359708

Inhaltsangabe

PART ONE: THE EVENTS BUSINESS 1 An introduction to events 2 The market demand for events 3 The events business: supply and suppliers 4 Events in context PART TWO: MANAGING EVENTS 5 Making a start and planning the event 6 Financial management and the budget 7 Event logistics and supplies 8 Marketing and public relations for events 9 Risk management and legalities 10 Event project management and set-up issues 11 The organisation manager and the team: during the event 12 Close-down, evaluation and legacies