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M.B.A is one of the most reputed course in the field of management, especially after the liberalization in 1991. This course includes both theory and its practical application during summer training program. Theoretical knowledge particularly has less importance without its application in real life. So now a day s summer training for MBA is really helpful to one being familiar with the professional set-up. It also gives the opportunity to the students to apply their theoretical knowledge into practical aspects. I feel honoured to have the opportunity of pursuing my summer training in JK PAPER LTD., a renowned and reputed company in the field of PAPER and PACKAGING BOARD. The project work entitled as TO EVALUATE JK PACKAGING BOARD PERFORMANCE IN THE MARKET WITH THE HELP OF CONJOINT ANALYSIS was allotted to me. The marketing tool selected here for completing this project was CONJOINT ANALYSIS . It is the latest technique used to understand the various attributes of the product. Thefinding of this survey will be of great value for the JK PAPER LTD., in formulating their future marketing strategies in DELHI.