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This book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations. The sound management principles so developed can subsequently be applied to a broad range of settings for personal careers in traditional firms or in entrepreneurial or global ventures. Also, to establish role models and mentor topics for individuals and companies, and for handling many problems in the current uncertain international business environment.

Produktbeschreibung
This book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations. The sound management principles so developed can subsequently be applied to a broad range of settings for personal careers in traditional firms or in entrepreneurial or global ventures. Also, to establish role models and mentor topics for individuals and companies, and for handling many problems in the current uncertain international business environment.
Autorenporträt
Andrew Kilner Rennes, France; Professor, head of department, and first MBA director; Rennes Graduate School of Business.