It's Personal - Eliscu, Andrea
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What physicians once resisted-formal marketing and communication programs used to meet the needs of their patients/customers-has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before. Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for…mehr

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Produktbeschreibung
What physicians once resisted-formal marketing and communication programs used to meet the needs of their patients/customers-has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before. Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead. This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.
Autorenporträt
Andrea Eliscu, BS, RN, serves as President of Medical Marketing Inc., a healthcare marketing and public relations firm she co-founded in 1984. In this role, she provides leadership and guidance to clients throughout the country and also serves as a respected resource to local and national industry trade organizations and media on healthcare-related issues. Throughout her career, Andrea has authored three books: "A+ Marketing: Proven Tactics for Success", as well as the popular "Ready - Set - Market!" and "Position for Success! Strategic Marketing for Group Practices", all published by the Medical Group Management Association.With a passion for community and the advancement of health and wellness, Andrea has devoted her leadership, creativity and countless hours to a number of organizations, including, founder of the Orlando Dragon Boat Club, founder of the Dueling Dragons of Orlando ("cops and kids") dragon boat team, advisory board of BB&T Central Florida, board of directors of OneBlood and board of directors of the Orlando Rowing Club. A graduate of Leadership Florida Class XIV, she also served on the Lt. Governor's Task Force for Education and was appointed a member of the WorkForce on Certificates of Need for the State of Florida. She previously served on the boards of the Florida Chamber of Commerce, the Healthy Florida Foundation, A Gift For Teaching and Cornerstone Hospice. She also served on the Council of Governors of the MD Anderson Cancer Center, Orlando, and as an advisor to the College of Health and Public Affairs at the University of Central Florida.Throughout her career, Andrea has received numerous awards and recognition for both her professional and volunteer achievements. These include the 2015 News 13 "Public Service Hero of the Year" Award; the 2015 "Golden Hands Award" from the Asian American Chamber of Commerce; a 2015 WKMG "Getting Results" award; the 2013 Health & Fitness Honoree for the Women's Achievement Award" from the Women's Executive Council; a "Good Citizenship Award" from the Orlando Police Department in 2012, 2013 and 2015; the 2011 National Philanthropy Day "Outstanding Volunteer Fundraiser" Award from the Central Florida Chapter of Fundraising Professionals; and the 2011 "Woman of Distinction" Award in Health and Wellness from the Girl Scouts of Citrus Council. She was also a finalist for the 2007 "Women Who Mean Business-Business Owner of the Year" award by the Orlando Business Journal and Orlando Health.For the last five years, Andrea has devoted much of her free time and talents to growing the sport of dragon boating in Central Florida and specifically, the Dueling Dragons of Orlando, a program she founded in 2011, to bridge the divide between inner-city kids and police officers. The mission of Dueling Dragons is to use this ancient sport to build trust and long-term mentoring relationships at a critical time in the lives of both cops and kids in some of the city's toughest neighborhoods. The program addresses gang prevention, racism, profiling, and lack of respect for authority while instilling the values of discipline, dedication, teamwork, respect and paying it forward. The first program of its kind in the country, Dueling Dragons garnered nationalattention thanks to a feature story by the Today Show. In addition, Andrea was invited to deliver a live TEDx talk in September 2015 about her work with the program. That talk is available at https://www.youtube.com/watch?v=MR0UySGMKsM.