Public relations' role in multi-sector partnerships for social good - Savu, Andreea
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  • Broschiertes Buch

Challenges abound that require dialogue and honest talk. A global, fast-changing world requires of public relations a holistic approach, which most theories have not provided so far. Specifically, the organization-centric perspective is challenged, and a new approach is required to keep up with the more complex interplays of a globalized setting: the organization as part of society. This sociological perspective on public relations has already gained roots within the European, Latin American, and U.S. post-modern schools of thought that favored a co-creational perspective instead of a…mehr

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Produktbeschreibung
Challenges abound that require dialogue and honest talk. A global, fast-changing world requires of public relations a holistic approach, which most theories have not provided so far. Specifically, the organization-centric perspective is challenged, and a new approach is required to keep up with the more complex interplays of a globalized setting: the organization as part of society. This sociological perspective on public relations has already gained roots within the European, Latin American, and U.S. post-modern schools of thought that favored a co-creational perspective instead of a management-instrumental approach, in the process positioning public relations as an important agency for required social change. This book is building an argument - based on multi-disciplinary research - to illustrate the role of public relations in building multi-sector partnerships aimed at tackling systemic social issues. It also works toward breaking the still-existing stereotypes about the often unethical, capitalist-driven public relations practice considered to do little more than contribute towards maintaining the status quo and favoring the powerful in society.
Autorenporträt
Andreea Savu has 7 years' professional experience in Romania, the USA and Slovakia, ranging from project management to stakeholder engagement, strategic corporate & community communication and training. Andreea has a M.A. in Mass Communication (Multi-sector Partnerships) from the University of Florida (2011), where she was a Fulbright scholar.