Exploring Independent Artists¿ Perception of Digital Aggregators - Oghenegare, Anighoro
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This book focuses on the Independent musician's usage of aggregator services for their music distribution as opposed to signing a record deal. The theoretical framework for this study was the Uses and Gratification Theory. The underlying idea is that Independent artists are direct users of aggregator services and therefore expect some sort of gratification from their usage. The study is qualitative in nature. In order to investigate this topic, six independent artists were interviewed. This project gives an insight into a developing segment of the music industry, aggregator services, and how…mehr

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Produktbeschreibung
This book focuses on the Independent musician's usage of aggregator services for their music distribution as opposed to signing a record deal. The theoretical framework for this study was the Uses and Gratification Theory. The underlying idea is that Independent artists are direct users of aggregator services and therefore expect some sort of gratification from their usage. The study is qualitative in nature. In order to investigate this topic, six independent artists were interviewed. This project gives an insight into a developing segment of the music industry, aggregator services, and how the independent artist perceives them. Furthermore, the material takes into account the decline in world record sales and explores the position of record labels in the music business nowadays.
Autorenporträt
Gare Anighoro is a Master of Arts graduate from the Technical University of Ilmenau. He is also an Independent recording artist (Garey Godson) and a Social media influencer. This book highlights the possibilities for Musicians in the 21st century taking into cognizance the unsigned artists perspectives.