Event Management
Anna Bezpalaya
Broschiertes Buch

Event Management

Communications strategy plan for international exhibition in Mexico

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The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Me...