Product Realization (eBook, ePUB)

Going from One to a Million

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PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all chock full of shop-floor wisdom, fascinating stories and compelling examples." Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.

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"Anna Thornton's book is the book we have always wanted for our hardware entrepreneurs. Most books about launching new products focus on the software and services side. A lot of the advice in those books does not translate directly to hardware entrepreneurship. Hardware is hard and teams need to learn how to work around the unique challenges of managing the transition from prototyping to mass production, and managing hardware operations with its unique cash flow challenges and impact on unit and overall economics. This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." --Bill Aulet, Managing Director, The Martin

Trust Center for MIT Entrepreneurship, Professor of the Practice, MIT Sloan School, and Author of Disciplined Entrepreneurship

"Prof. Thornton does an excellent job demystifying the process required to take a working prototype all the way through high-volume manufacturing. In her book, she sheds light on the 'unknown unknowns' of manufacturing and clearly explains each step of the journey based on her extensive first-hand experience. All companies building high-volume products should read this book." --Scott Miller, CEO Dragon Innovation

"Dr. Thornton has put together nothing short of a masterpiece in Product Realization. Nearly every hardware startup founding team I've worked with is lost when moving from a prototype to full scale production. Thornton provides a tactical roadmap for how to get from here to there, profitably. Do yourself a favor and keep this book within an arm's reach as you scale!" --Erica Iannotti, Growth Strategist, Tech to Market Advisor, Serial Entrepreneur, and Founder, Manufacturing Corps & Hardware Scaleup

"Product Realization picks up where so many product design books end. Prof. Thornton clearly explains what it takes to bring a product from completion of the concept development stage through the necessary steps of pilot testing, manufacturing planning, tooling design, quality management, supply chain ramp-up, and full-scale production. Here is the book that explains it all -- chock full of shop-floor wisdom, fascinating stories and compelling examples." --Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology

"Taking a new product from idea to full scale production when it involves manufacturing a piece of hardware or tangible product is a complex undertaking. The advent of 3D printing and online fundraising sites, like Kickstarter, have made it easier for folks to build realistic prototypes and raise significant capital for interesting product ideas. However, as many failed startups can attest, taking those prototypes to scale and delivering it to customers are a greater challenge than most imagine. Anna Thornton's book "Product Realization: going from One to a Million," is exactly what those startups needed. She covers the process from concept to production, breaking it into key steps and provides detailed checklists, practical examples, and documents that illuminate the way to successful implementation. In reality, a product needs to not only address the user's needs but also be easy to manufacture, assemble, ship and support. This book outlines the planning processes from product design and planning to manufacturing and production planning and eventual distribution and support. It should be a must-read reference for anyone who intends to successfully build a product and bring it to market." --Desh Deshpande, Entrepreneur & Life Member of MIT Corporation

"Design courses help students design and develop a great prototype. Business classes help the student to consider how the design can be profit making. And manufacturing classes help the student understand the many ways a product can be mass produced. However, there is a critical gap that a designer/entrepreneur must know that to make the leap from a single prototype to something that is actually mass producible using modern global strategies. This book fills this gap in an engaging and concrete way based on Prof. Thornton's deep experience in industry." --Maria Yang, Professor of Mechanical Engineering and Engineering Systems, MIT

"Anna Thornton's Product Realization: Going from One to a Million contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production. The emergence of new prototyping tools such as 3D printers, desktop mills, and laser cutters as well as electronics such as the Arduino and Raspberry Pi has spurred on a renaissance in product entrepreneurship. Prototyping product concepts and gathering customer feedback has never been easier. Yet the knowledge required for transitioning an idea from prototype to production is scattered and rarely covered in sufficient depth. This book finally addresses that gap and is the resource product developers have been desperately lacking. I look forward to recommending Anna's book for my Product Entrepreneurship courses at Cornell and Hardware Programs at Rev: Ithaca Startup Works." --Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management

"An excellent, practical guide for first time entrepreneurs building physical world products. Anna draws from a variety of real world situations to provide advice in a format that is easily digested and applied to a wide range of industries." --Laila Partridge, Managing Director, STANLEY+Techstars Accelerator

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