Kyrgyz Radio: Development of the National Media Rating System - Feofilaktova, Anna
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"Old-school" media, such as radio, faced a problem of losing potential clients and it had to pay much more attention to their audience and its needs. The role of ratings has increased sharply because of demand of study the auditory, its behavior and response... This paper aims to understand the principles and methods of construction and the formation of the ratings in radio; their use in radio work and their importance not only for effective distribution of advertisements, but also for the formation of the internal workings of radio stations..."

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Produktbeschreibung
"Old-school" media, such as radio, faced a problem of losing potential clients and it had to pay much more attention to their audience and its needs. The role of ratings has increased sharply because of demand of study the auditory, its behavior and response... This paper aims to understand the principles and methods of construction and the formation of the ratings in radio; their use in radio work and their importance not only for effective distribution of advertisements, but also for the formation of the internal workings of radio stations..."
Autorenporträt
Anna Feofilaktova, born in 1989, on February 16 in Bishkek, KyrgyzstanGraduated with honors from the Kyrgyz-Turkish High School in 2007Graduated from the American University of Central Asia in 2012, with a Bachelor¿s Degree in Journalism and Mass Communications, and the Bard College Degree of Bachelor of Arts.