Anna Hipkiss

Make Your Small Business A Winner: Teach Yourself

• Broschiertes Buch

Produktbeschreibung

Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular "checklist" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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Produktdetails

• Teach Yourself
• Verlag: Mobius
• Seitenzahl: 370
• Erscheinungstermin: Januar 2010
• Englisch
• Abmessung: 198mm x 129mm x 20mm
• Gewicht: 363g
• ISBN-13: 9781444100280
• ISBN-10: 1444100289
• Artikelnr.: 27074175

Autorenporträt

Anna Hipkiss is a successful author and business consultant, having built a career in a wide variety of industries and roles in HR, marketing and business development. Given her diverse background, she is uniquely equipped to offer business owners advice on how to succeed.

Inhaltsangabe

1. : Introduction
2.
* : How to diagnose your own company's strengths and weaknesses,
opportunities and threats
3. : Part One - Diagnosis: the Top Twelve Reasons Why Small Businesses Fail
4.
* : 1. The biggest pitfall - "I'm too busy!"
* : 2. Running out of cash
* : 3. Costs too high
* : 4. Inadequate funding
* : 5. Sales too low
* : 6. Market changes
* : 7. Quality of Service
* : 8. Lack of commitment
* : 9. Overgrowth
* : 10. Undergrowth
* : 11. External factors - the economy, acts of God
* : 12. Product quality
5. : Part Two - Solutions: the Top Twelve Tactics For Success
6.
* : 13. The best success tactic - Manage yourself
* : 14. Develop a financial feel for the business
* : 15. Evaluate your business and plan next steps
* : 16. A passion for what you do
* : 17. A feel for the market
* : 18. Build good business relationships
* : 19. Flexibility in business structure
* : 20. Getting the best from your people
* : 21. Ability to take calculated risks
* : 22. A clear focus
* : 23. Knowing when & where to get advice and the ability to take it
* : 24. Commitment to business success
7. : Part Three - Moving on: taking your business to the next stage
8.
* : 25. What do you want from your business? - defining success
* : 26. References & Resources