A multitude of problems undermines resilience of rural areas in Russia demanding, among the others, urgent measures for revitalisation of rural economies. Meanwhile, novel models of rural entrepreneurship driven by the increasing concerns of sustainability are growing and expanding in rural areas of the European Union. They diversify and strengthen rural economy while do not compromise the social and ecological dimensions and, hereby, contribute to sustainable rural development. In line with that, the book aims at investigating the models of sustainability-driven entrepreneurship in the context of modern European rurality and suggesting the framework for their effective transfer to rural economies of Russia.