Anne Kathrin Adam

Strategy and Success Factors of Business Schools

• Broschiertes Buch

Produktbeschreibung

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-14518-7
• 1st ed. 2016
• Seitenzahl: 284
• Erscheinungstermin: 8. Juli 2016
• Englisch
• Abmessung: 210mm x 148mm x 16mm
• Gewicht: 371g
• ISBN-13: 9783658145187
• ISBN-10: 3658145188
• Artikelnr.: 45125335

Autorenporträt

Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

Inhaltsangabe

The Market for Higher Education.- Assessing Institutional Success in Higher Education.- Mission Statements in Higher Education.- Strategic Groups in Higher Business Education.- Evaluating Success in Higher Business Education.