Andere Kunden interessierten sich auch für
![Mobile Couponing. Besonderheiten, Erfolgsfaktoren und Herausforderungen]( "Mobile Couponing. Besonderheiten, Erfolgsfaktoren und Herausforderungen")
Mobile Couponing. Besonderheiten, Erfolgsfaktoren und Herausforderungen47,95 €![Impact of location-based services on consumers¿ buying behaviour, illustrated by the German market]( "Impact of location-based services on consumers¿ buying behaviour, illustrated by the German market")
Impact of location-based services on consumers¿ buying behaviour, illustrated by the German market52,95 €![Putting Stakeholder Management into Practice]( "Putting Stakeholder Management into Practice")
Putting Stakeholder Management into Practice53,49 €![Putting Stakeholder Management into Practice]( "Putting Stakeholder Management into Practice")
Putting Stakeholder Management into Practice39,99 €![Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers]( "Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers")
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers47,95 €![Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development]( "Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development")
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development42,95 €![Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften]( "Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften")
Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften42,95 €
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationshipmanagement (CRM) perspective. After elaborating on CRM and carefullyscrutinizing the mobile application and its functions, the author aims at investigatinghow Foursquare can be used as a CRM tool throughout the customer relationshiplife-cycle. Since large companies managing renowned brands usuallyhave more sophisticated tools to enforce their CRM strategy, this thesis is lessconcerned with those large enterprises, but rather focuses on small, local businessesthat decide to enter the realm of customer relationship management.