Annette Kalchreuter

Broschiertes Buch

The Chances and Risks of an Ecotourism Project inVenezuela

A SWOT Analysis with Marketing Recommendations for"Proyecto Paria" on the Paria Peninsula

Beschreibung

Ecotourism is a form of sustainable tourism whichneeds to be supported worldwide. The demand ofnature-orientated vacation is still rising and so arethe various offers. However the definition ofecotourism varies in different countries and indifferent reports. Which is the correct definition?Which guidelines have been developed to examineecotourism projects? What are the specific criteriaof an ecotourist? The author, Annette Kalchreuter,deals with the subject by taking into account theecotourism project "Proyecto Paria" on the PariaPeninsula in Venezuela. A SWOT Analysis about thestrengths and weaknesses of the project deliversinsight into the topic. The results providerecommendations for the future marketing of theproject. The international ecotourism market, theVenezuelan ecotourism market and the Germanecotourism market are studied and analysed. Theresearch is based on interviews with tourism expertsand politicians, a questionnaire for tourists,international guidelines of ecotourism and scientificliterature. The book is a helpful guide for tourismexperts, students of tourism, VSO workers, and peoplewho are interested in ecotourism or tourism in Venezuela.

Autor

Bachelor Honours Degree: Studies of Forestry and NatureManagement with specialisation in Tropical Forestry at LarensteinInternational Agricultural College of the Netherlands; Graduateengineer of forestry: Studies of forestry at Rottenburgpolytechnic, Germany

Produktdetails

• Verlag: VDM Verlag Dr. Müller / VDM Verlag Dr. Müller e.K.
• Seitenzahl: 100
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 165g
• ISBN-13: 9783639080100
• ISBN-10: 3639080106
• Artikelnr.: 25029655