F!!CK Your Formula - Cross, Brian; Perlut, Aaron; Vaiana, Dominic
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You've seen the headlines before: 10 tips guaranteed to boost your conversion rate! The only branding blueprint you'll ever need! 5 steps to hacking Facebook's algorithm! The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out. Something's gotta give. So, what can you expect from two marketers putting their own industry on blast? For starters, you'll learn the power of dissent and the pitfalls of "best practices." But most importantly,…mehr

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Produktbeschreibung
You've seen the headlines before: 10 tips guaranteed to boost your conversion rate! The only branding blueprint you'll ever need! 5 steps to hacking Facebook's algorithm! The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out. Something's gotta give. So, what can you expect from two marketers putting their own industry on blast? For starters, you'll learn the power of dissent and the pitfalls of "best practices." But most importantly, you'll see why following rules isn't all it's cracked up to be. In fact, it might be the worst marketing decision you'll ever make.
Autorenporträt
I am a writer from Peterborough, United Kingdom, originally from Ealing, West London. I have written several novels, 'Snowbird,' 'The Scarlet Web,' 'Stormfly,' 'Castle in the Clouds,' The Strand-on-the-Green Strongwoman,' 'Passion and Power,' 'The Long Gallery,' and 'Clementine and her Stalker.' I have written numerous short stories and a string of series featuring 'Betty McCloud.' Two compilations of these are available on this site. My website is briancross@briancross.net