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Effective Coaching for New Start-Ups Coaching is a specialized field of people development which can have a noticeable impact on both employee performance and the achievement of business goals, set targets and objectives. The need for coaching of young entrepreneurs and start-up businesses is very important and strategic to the growth, development and sustainability of SMEs. Hence, this book focuses on: -What 'Coaching' really is -Approaches, Models and Theories -The Coaching Programme for New Entrepreneurs. -Understanding Mentoring vs. Coaching -Professionalism of Coaching -Evolution of 'Internal Coaching' and Development of People in the Workplace -Great Lessons for Coaches, Mentors and Trainers Without a doubt, this book (with research approach and case studies of United Kingdom-based businesses) will help professionals find their way in the vast topic of supporting business start-ups and coaching.