Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market - Leke, Acha; Chironga, Musta; Desvaux, George
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Africa's Business Revolution Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives wanting to expand their existing operations in Africa - and for those seeking a road map to access this vast, untapped market for the first time.

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Produktbeschreibung
Africa's Business Revolution Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives wanting to expand their existing operations in Africa - and for those seeking a road map to access this vast, untapped market for the first time.
Autorenporträt
Acha Leke is chairman of McKinsey & Company¿s Africa practice. Leading the firm¿s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends. Author social media/website info: mckinsey.com/our-people/acha-leke, za.linkedin.com/in/achaleke, twitter.com/achaleke?lang=en, mckinsey.com/our-people/mutsa-chironga, za.linkedin.com/in/mutsa-chironga, twitter.com/mckinseyafrica/status/674900132610093056, mckinsey.com/our-people/georges-desvaux