Adam Richard Rottinghaus

Upgrade Culture and Technological Change

The Business of the Future

• Broschiertes Buch

Produktbeschreibung

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 170
• Erscheinungstermin: 29. Januar 2024
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 268g
• ISBN-13: 9781032045788
• ISBN-10: 1032045787
• Artikelnr.: 69927281

Autorenporträt

Adam Richard Rottinghaus is an Assistant Professor of Media, Journalism & Film at Miami University in Oxford, Ohio, USA. He is a critical, media, and cultural studies scholar who researches strategic communications, emerging technologies, and futurism.

Inhaltsangabe

Introduction 1. Creating Assumptions about Technological Change 2. The Diffusion of Upgrade Culture 3. Visions of the Future from CES 4. Marketing Workers in Upgrade Culture Conclusion: Challenging Upgrade Culture