Peter Stimpson, Adamantia Malli-Charchalaki, Alexander Smith

Business Management for the IB Diploma Coursebook with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities. The resource is written in a clear, accessible style.

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Produktdetails

• Ib Diploma
• Verlag: Cambridge University Pr.
• 3rd ed. Revised
• Altersempfehlung: ab 17 Jahre
• Erscheinungstermin: 3. November 2022
• Englisch
• Abmessung: 277mm x 226mm x 27mm
• Gewicht: 1606g
• ISBN-13: 9781009053570
• ISBN-10: 1009053574
• Artikelnr.: 63001939

Inhaltsangabe

Contents
How to use this series
How to use this book
Introduction
Unit 1. Introduction to business management
1. What is a business?
2. Types of business entities
3. Business objectives
4. Stakeholders
5. Growth and evolution
6. Multinational companies (MNCs)
Unit 2. Human Resource Management
7. Introduction to human resource management
8. Organisational structure
9. Leadership and management (some HL only)
10. Motivation and demotivation (some HL only)
11. Organisational (corporate) culture (HL only)
12. Communication
13. Industrial/employee relations (HL only)
Unit 3. Finance and accounts
14. Introduction to finance
15. Costs and revenues
16. Final accounts (some HL only)
17. Profitability and liquidity ratio analysis
18. Debt/equity ratio analysis (HL only)
19. Cash flow
20. Investment appraisal (some HL only)
21. Budgets (HL only)
Unit 4. Marketing
22. Introduction to marketing (some HL only)
23. Marketing planning
24 Sales forecasting (HL only)
25. Market research
26. The seven Ps of the marketing mix (some HL only)
27. International marketing (HL only)
Unit 5. Operations management
28. Introduction to operations management
29. Operations methods
30. Lean production and quality management (HL only)
31. Location
32. Break-even analysis
33. Production planning (HL only)
34. Crisis management and contingency planning (HL only)
35. Research and development (HL only)
36. Management information systems (HL only)
Unit 6. Examination skills
37. Examination skills
Glossary
Key formulas appendix
Acknowledgements
Index.