CRM practices airline industry an empirical investigation - Batheja, Aditi
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Customer Relationship Management clearly has come a long way from evolving from just database marketing to salesforce automation to maintaining long term relationships and honoring commitments timely. An efficient CRM initiative extracts information from a variety of data sources which are collected from consumers to manage or analyze their preferences. Ultimately these initiative generate value by having access to more accurate information as that consumer data can generate actionable insights from that data. It can find hidden connections and patterns in consumer behavior through multi sources and multi channels.…mehr

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Customer Relationship Management clearly has come a long way from evolving from just database marketing to salesforce automation to maintaining long term relationships and honoring commitments timely. An efficient CRM initiative extracts information from a variety of data sources which are collected from consumers to manage or analyze their preferences. Ultimately these initiative generate value by having access to more accurate information as that consumer data can generate actionable insights from that data. It can find hidden connections and patterns in consumer behavior through multi sources and multi channels.