Adrian Slywotzky With Karl Web, Adrian Slywotzky, Karl Weber

Demand: Creating What People Love Before They Know They Want It (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

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Produktdetails

• Verlag: Headline
• Erscheinungstermin: 27. Oktober 2011
• Englisch
• ISBN-13: 9780755361779
• Artikelnr.: 39211365

Autorenporträt

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, high-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.
Co-author Karl Weber is one of today's most successful writers and editors of general interest non-fiction. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.