Impact of Advertising on Your Mind - Yasin, Ahmed Shehroze
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This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of Consumers Online Purchasing of Air Asia E-Ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and E-Purchase of Air Asia Tickets. Many of us believe that Advertisements are deceptive whether it is in online or offline form. But in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies…mehr

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Produktbeschreibung
This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of Consumers Online Purchasing of Air Asia E-Ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and E-Purchase of Air Asia Tickets. Many of us believe that Advertisements are deceptive whether it is in online or offline form. But in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies factors such as "Advertising and elements in advertising like splendid Pricing strategies" to impact the purchase decisions. A quantitative approach of using Questionnaire was chosen for data collection.
Autorenporträt
Ahmed Shehroze Yasin¿s school certificate in major (physics, chemistry, mathematics) from Punjab Board of Secondary Education, Bahawalpur, Pakistan, August 2008His diploma is in Business with Information Technology, major (managing business, business environment, multimedia, business economics) from Asia Pacific University, Kuala Lumpur