The Secrets of Advertising to Gen Y Consumers - Livingston, Aiden
16,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
payback
8 °P sammeln
  • Broschiertes Buch

Traditional marketing is dead, and Generation Y killed it. Advertisers are finding it harder to reach consumers using traditional media such as radio, TV and newspapers. The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely. The Secrets of Advertising to Gen Y Consumers explains the new and innovative ways to market products and services to the younger Gen Y.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Traditional marketing is dead, and Generation Y killed it. Advertisers are finding it harder to reach consumers using traditional media such as radio, TV and newspapers. The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely. The Secrets of Advertising to Gen Y Consumers explains the new and innovative ways to market products and services to the younger Gen Y.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.