The Secrets of Advertising to Gen Y Consumers - Livingston, Aiden
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Traditional marketing is dead, and Generation Y killed it. Advertisers are finding it harder to reach consumers using traditional media such as radio, TV and newspapers. The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely. The Secrets of Advertising to Gen Y Consumers explains the new and innovative ways to market products and services to the younger Gen Y.

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Produktbeschreibung
Traditional marketing is dead, and Generation Y killed it. Advertisers are finding it harder to reach consumers using traditional media such as radio, TV and newspapers. The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely. The Secrets of Advertising to Gen Y Consumers explains the new and innovative ways to market products and services to the younger Gen Y.