Peter Stimpson, Alastair Farquharson

Cambridge International as & a Level Business Coursebook with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.

Produktdetails

• Verlag: Cambridge University Press
• 4th edition
• Seitenzahl: 670
• Erscheinungstermin: 13. Mai 2021
• Englisch
• Abmessung: 274mm x 219mm x 27mm
• Gewicht: 1712g
• ISBN-13: 9781108921220
• ISBN-10: 1108921221
• Artikelnr.: 60363081

Inhaltsangabe

Contents
Introduction
Introducing command words
Getting started with AS & A Level Business
Unit 1 Business and its environment
1. Enterprise (AS level)
2. Business structure (AS level)
3. Size of business (AS level)
4. Business objectives (AS level)
5. Stakeholders in a business (AS level)
6. External influences on business activity (A level)
7. External economic influences on business activity (A level)
8. Business strategy (A level)
9. Corporate planning and implementation (A level)
Unit 2 Human resource management
10. Human resource management (AS level)
11. Motivation (AS level)
12. Management (AS level)
13. Organisational structure (A level)
14. Business communication (A level)
15. Leadership (A level)
16. Human resource management strategy (A level)
Unit 3 Marketing
17. The nature of marketing (AS level)
18. Market research (AS level)
19. The marketing mix - product and price (AS level)
20. The marketing mix - promotion and place (AS level)
21. Marketing analysis (A level)
22. Marketing strategy (A level)
Unit 4 Operations management
23. The nature of operations (AS level)
24. Inventory management (AS level)
25. Capacity utilisation and outsourcing (AS level)
26. Location and scale (A level)
27. Quality management (A level)
28. Operations strategy (A level)
Unit 5 Finance and accounting
29. Business finance (AS level)
30. Forecasting and managing cash flows (AS level)
31. Costs (AS level)
32. Budgets (AS level)
33. Financial statements (A level)
34. Analysis of published accounts (A level)
35. Investment appraisal (A level)
36. Finance and accounting strategy (A level)
37. Preparing for assessment
Glossary
Index
Acknowledgements.