Markendising - Howerton, Eric; Ahmad, Alex
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Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history. They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure. The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes. By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.

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Produktbeschreibung
Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history. They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure. The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes. By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.
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Autorenporträt
Eric Howerton is the chief executive offi cer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing - the three essential components necessary to comprehend, strategize, execute, and deliver eff ective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives.