Serge Daoudou, Dado Bana, Alexis Alexis Abodohoui

Attracting investors to Parakou: an exploratory analysis

• Broschiertes Buch

Produktbeschreibung

States are deploying policies and actions to make their business climate interesting and attractive. They aspire to guarantee an adequate living environment for their populations in order to attract more investors. The aim of this exploratory study is to highlight the main factors influencing investor attraction in Parakou. We found that the policies and actions put in place in the Parakou commune, with the aim of being a pole of attraction, satisfy the investors present in this commune. The sectors of activity of interest to investors are commerce and handicrafts. The exploratory factorial analysis revealed eight (08) factors on which the commune can capitalize to boost its attractiveness. Development strategies in the commune of Parakou can therefore be directed towards these levers. This document is intended for students, researchers, territorial marketing practitioners, local authorities and investors. It informs its target audience about the territorial particularities at work in the commune of Parakou.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 52
• Erscheinungstermin: 21. Juni 2023
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786206114635
• ISBN-10: 6206114635
• Artikelnr.: 68299457

Autorenporträt

Serge Daoudou und Dado Bana sind Studenten der Betriebswirtschaftslehre, Fachrichtung Marketing und Management von Organisationen an der Universität Parakou. Die Arbeit wurde von Alexis Abodohoui betreut. Herr Abodohoui ist Lehrer an der FASEG-UP und hat einen Doktortitel in internationaler Strategie und Management. Er ist Leiter der Abteilung für internationale Zusammenarbeit der UP.