Paul Randle, Alexis Eyre

Sustainable Marketing

The Industry's Role in a Sustainable Future

• Broschiertes Buch

Produktbeschreibung

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 328
• Erscheinungstermin: 3. Dezember 2023
• Englisch
• Abmessung: 233mm x 159mm x 25mm
• Gewicht: 522g
• ISBN-13: 9781398613133
• ISBN-10: 1398613134
• Artikelnr.: 67412427

Autorenporträt

Paul Randle and Alexis Eyre

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: An introduction to sustainability; Chapter
01: Getting ready for the journey; Chapter
02: An introduction to sustainability; Chapter
03: Deciphering the world of sustainability; Chapter
04: Marketing and the environmentalist movement; Section
TWO: The role of marketing; Chapter
05: The great acceleration and the golden era of marketing; Chapter
06: The sustainable impacts of marketing; Chapter
07: The role of marketing
the 'engine of growth'?; Chapter
08: The mindset of marketing; Chapter
09: The current state of marketing; Chapter
10: The need for a new role for marketing; Section
THREE: The tools for sustainable marketing; Chapter
11: The origins, objectives and introduction to the sustainable marketing compass; Chapter
12: Embedding sustainability at the heart; Chapter
13: Strategic foundations; Chapter
14: Activation pillars; Section
FOUR: Building sustainable marketing capability; Chapter
15: The sustainable data universe; Chapter
16: Capability development and the parallels to digital transformation; Chapter
17: Your personal resilience journey; Chapter
18: Call to action;