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This book basically set out to explore the negative impact of political crises upon tourism in Jordan, with the purpose of developing a conceptual framework for dealing with this. In addition, it aimed to evaluate the feasibility of this conceptual framework as a strategy for alleviating the negative impact of political crises upon tourism in Jordan. A literature review has revealed the very limited work to date on the potentially negative influence of destinations. Those studies which have been undertaken have, in the main, used survey method to explore negative impacts, but have not presented the opinions of managers and policy makers about how crises in general, and political crises in particular, influence destination image, and what is the relationship between crises and the tourism industry. This restricts the kinds of insights that can be gleaned and is problematic given the differing interpretations of the negative impact of crises upon the tourism industry. Drawing upon qualitative research work, namely in-depth interviews, the study utilises a descriptive case study approach to build up a rich picture of the impact of crises upon the tourism industry.