Allen Gannett
Broschiertes Buch

The Creative Curve

How to Develop the Right Idea, at the Right Time

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A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.We've been told a lie about the nature of creativity.We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or ...