If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. _ Shows leaders how their digital implementations will make them more…mehr
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.
The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. _ Shows leaders how their digital implementations will make them more Amazon-like _ Helps you deliver recurring revenue _ Shows you how to embrace customer retention _ Demonstrates the importance of "churning" less
Get that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
NICK MEHTA is CEO of Gainsight, The Customer Success Company, leading a team of nearly 700 people who have created the Customer Success category that's currently taking over the SaaS business model worldwide. Nick has been named one of the Top SaaS CEOs by the Software Report three years in a row, and is the coauthor of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue. ALLISON PICKENS has served as COO at Gainsight, an investor at Bain Capital, and a strategy consultant at BCG. One of the world's leading experts on the business transformation that accompanies shifting to the cloud, she has coached thousands of executives at public companies and startups alike. Allison has a degree in ethics, politics, and economics from Yale and an MBA from Stanford.
Inhaltsangabe
Foreword ix Maria Martinez, Executive vice president & chief customer experience officer at Cisco
Part I Why Customer Success Became Standard 1
Chapter 1 Customer Success: What It is and Why It Affects Everything 3
Chapter 2 Customer Success: It's Not Just for Silicon Valley 21
Chapter 3 The Customer Success Job Market is Taking Off 35
