Cal W. Downs, Allyson D. Adrian

Assessing Organizational Communication (eBook, ePUB)

Strategic Communication Audits

• Format: ePub

Produktbeschreibung

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Guilford Publications
• Seitenzahl: 292
• Erscheinungstermin: 16. April 2012
• Englisch
• ISBN-13: 9781462506606
• Artikelnr.: 47978354

Autorenporträt

Cal W. Downs, Department of Communication Studies, University of Kansas, Lawrence, KS Allyson D. Adrian, McDonough School of Business, Georgetown University, Washington, DC

Kundenbewertungen

Bewertung schreiben Bewertung schreiben

Information zu Bewertungen

Zur Abgabe einer Bewertung ist die Anmeldung in Ihrem Kundenkonto notwendig. Die Authentizität der Kundenbewertungen wird von uns nicht überprüft.

Bewertung schreiben Bewertung schreiben