The book concludes by describing potential solutions to financial problems in the forefront of contemporary debates, and calls for taking psychological insights seriously.
- Demonstrates how well-constructed 'fast and frugal' models can outperform standard models in time and outcome efficiency
- Focuses on how financial decisions are made in reality, using heuristics, rather than how such decisions should be made
- Discusses how cognition and the decision-making context interact in producing 'fast and frugal' choices that follow ecological rationality
- Explores the development of decision-making trees in finance to aid in decision-making
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