The Importance of a Well-Developed Organisational Structure for Esports Organisations. A Perspective from Kosovo Esports teams and Organisations - Kurtolli, Ardian
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Thesis (M.A.) from the year 2020 in the subject Business economics - Miscellaneous, grade: 55.75, Staffordshire University, course: MBA- Business Administration (General), language: English, abstract: Esports has grown and is growing with rapid speed worldwide, generating hype and interest for organisations and entrepreneurs to be a part of the industry. Easier access to technology, hardware, and high internet penetration has made that Kosovo is also a part of this interest. Many informal and a few formal esports organisations are present in Kosovo. Thus, this dissertation will get an…mehr

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Produktbeschreibung
Thesis (M.A.) from the year 2020 in the subject Business economics - Miscellaneous, grade: 55.75, Staffordshire University, course: MBA- Business Administration (General), language: English, abstract: Esports has grown and is growing with rapid speed worldwide, generating hype and interest for organisations and entrepreneurs to be a part of the industry. Easier access to technology, hardware, and high internet penetration has made that Kosovo is also a part of this interest. Many informal and a few formal esports organisations are present in Kosovo. Thus, this dissertation will get an understanding of organisational structures in esports organisations, see its change and focus on generating recommendations towards the Kosovar organisations. One of the challenges this dissertation faced was the lack of literature review regarding esports organisations, especially from an internal perspective, since most of the current literature available gave a glimpse of issues from an external perspective. Using a one-to-one interview research method and conducting those interviews with hand-picked top-notch experts from the industry, this dissertation aims to get results and recommendations that are very practical and applicable on all stages of the organisation, even in the founding stage. Experts were interviewed with a series of questions that focus around the organisational structure, the growth of the organisation, roles that are present and the different challenges they faced. After a precise data analysis process and a generation of fascinating themes, results and findings of this dissertation show us the type of organisational structure that is present in esports organisations in its early stages; when it starts to change; what roles support the change; and who drives the productivity of the organisation. Concluding this dissertation with implications and recommendations that the researcher generates, gives this dissertation the practical shape of research that not only contributes to the esports industry but also serves as a guide for the leadership of an esports organisation to open discussions within the organisation regarding several factors when it comes to organisational structure and change.
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Autorenporträt
Ardian Kurtolli the Creative Digital Professional: I was lucky to have a computer, and access to games and applications of all kinds during pre-war Kosovo. That made my connection with computers a natural connection since I was a young kid. By the age of 10, I knew Pascal and already had Dos and Windows 95 Certifications. As a 13-year-old I was also the publisher of the 1st e-zine in Albanian called "Dardania Nentoka Digjitale" which had a lifespan of only 4 issues since the political situation in Kosovo and the Kosovo War. After the war in 1999, I join Comtrade Computers as a technical assistant. Very soon after that I was certified as a Microsoft Certified Professional and had two semesters at the Cisco CCNA Academy. Later on, I advanced as a Product Specials and Sales/Presales Consultant for Mobility and Server Solutions for the Fujitsu-Siemens Brand. In 2008 I totally switch industries since I feel that my creativity is left behind with too much technical work. I started working as a Creative Director in Entermedia and there we did magic for 4 years in a row producing over 84 Award-Winning Music Videos. In 2012, ZeroPozitive Publicis becomes my new workplace. I worked there as a Digital Marketing Specialist until May 2014 when I join a fresh new agency with a fresh new team "R&M Communications ". My experience in the Tech and Entertainment industry makes me starve for innovations second after second. While in the position of Marketing Manager at Air Prishtina I was able to stabilize the brand via creating clear brand guidelines, and marketing strategies (social media, email mostly) therefore resulting in a new web redesign and automation of several marketing processes. In 2017 I join Solaborate LLC as a Creative Director and together we voyage the journey of our awesome HELLO products! In June 2018, I joined the USAID Mission Kosovo as a Development Outreach and Communications (DOC) Assistant. Since 2022, I'm living and working in Munich, Germany. I hold an MBA from Staffordshire University. My Gaming and Entertainment Bio's can be viewed at www.fugaa.com