Diversity Management and Corporate Communication
The Challenges of Finnish Communication Executives in Multinational Corporations
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The importance of cultural diversity in the corporatecommunication context has been widely recognized. However,international and intercultural business or PR related literaturedoes seldom focus on this particular subject. Multinationalorganizations create infrastructures that require people tocommunicate with geographically dispersed and culturally diverseothers. Corporate culture and particular sub-cultures affect thisprocess. Moreover, different national laws and culture-relatedvalues create pressures and consequently communication executivesface multiple challenges. Thus, the purpose of my ...
The importance of cultural diversity in the corporatecommunication context has been widely recognized. However,international and intercultural business or PR related literaturedoes seldom focus on this particular subject. Multinationalorganizations create infrastructures that require people tocommunicate with geographically dispersed and culturally diverseothers. Corporate culture and particular sub-cultures affect thisprocess. Moreover, different national laws and culture-relatedvalues create pressures and consequently communication executivesface multiple challenges. Thus, the purpose of my research was toidentify critical success factors related to cultural diversity incorporate communication management. I wish that especially thecritical incidents included in my book are of benefit to the PR andcommunications students and practitioners alike. These real lifeexperiences of eight corporate communication executives inFinland-originated multinational corporations give a rare insightinto the challenges of an international career...and also an answerhow to achieve competitive advantage through diversity managementat communication department.
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