This book presents the â pleasure phenomenonâ as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
This book presents the â pleasure phenomenonâ as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
Arsen Dallakyan, PhD, is consultant of mass and consumer behavior, the author of six books and more than 100 articles. Karlen Dallakyan, PhD, professor of the Law University, the author eight monographs and more than 150 articles. Dallakyan is a member of the association of environmental ethic (USA) and the author of conception multicultural environmentalism.
Inhaltsangabe
Introduction Chapter 1: Pleasure and the vector of civilizational development Chapter 2: Pleasure as a Catalyst For Development of Society Chapter 3: Civilizational Threats of the Pleasure Paradigm Chapter 4: On The Way to a New Paradigm Conclusion
Introduction Chapter 1: Pleasure and the vector of civilizational development Chapter 2: Pleasure as a Catalyst For Development of Society Chapter 3: Civilizational Threats of the Pleasure Paradigm Chapter 4: On The Way to a New Paradigm Conclusion
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