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V poslednie desyatiletiya rossijskaya sistema obrazovaniya preterpela znachitel'nye izmeneniya v svyazi s razvitiem rynochnyh otnoshenij, izmeneniem informacionnoj i sociokul'turnoj paradigmy obshhestva. Izmeneniya tehnologicheskoj i tehnicheskoj sfery sozdajut novye prostranstva, metodiki i vozmozhnosti, rasprostranyajushhiesya ochen' bystro, no osvaivaemye gorazdo medlennee. Komplexnomu osvoeniju predostavlennyh vozmozhnostej obrazovatel'nym sektorom, kak odnim iz vazhnejshih dlya jekonomiki, budet sposobstvovat' perehod k novoj formacii, vkljuchajushhej takie ponyatiya, kak informacionnyj marketing, medijnaya sreda, kollaboraciya, distancionnye tehnologii, infonasyshhennost' i aktualizaciya. V rabote issledujutsya predposylki smeny paradigmy, rassmatrivaetsya sistema problem, sozdavshih disbalans mezhdu real'nymi usloviyami dejstvitel'nosti i povedeniem uchastnikov sovremennyh rynochnyh sistem, ukazyvajutsya vozmozhnye puti sokrashheniya dannogo razryva i napravleniya raboty po snizheniju negativnogo jeffekta nesootvetstviya.