Run It Like a Business - Bergauer, Aubrey
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TEDx speaker Aubrey Bergauer - â the Steve Jobs of classical musicâ - reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organisations how to reach new levels of engagement - while always putting the art first.

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Produktbeschreibung
TEDx speaker Aubrey Bergauer - â the Steve Jobs of classical musicâ - reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organisations how to reach new levels of engagement - while always putting the art first.
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Autorenporträt
Aubrey Bergauer, hailed as “the Steve Jobs of classical music” (Observer) and “the Sheryl Sandberg of the symphony” (Los Angeles Review of Books), is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle ), she’s held offstage roles managing millions of dollars in revenue at major institutions including the Seattle Symphony, Seattle Opera, Bumbershoot Music & Arts Festival, and San Francisco Conservatory of Music. As chief executive of the California Symphony, Bergauer propelled the organization to double the size of its audience and nearly quadruple the donor base.  Bergauer helps organizations and individuals transform from scarcity to opportunity, make money, and grow their base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together, earning “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice). With a track record for strategically increasing revenue and relevance, leveraging digital content and technology, and prioritizing diversity and inclusion on stage and off, Bergauer sees a better way forward for cultural institutions and knows how to achieve it. A graduate of Rice University, her work and leadership have been covered in the Wall Street Journal, Entrepreneur, Thrive Global, and Southwest Airlines magazines, and she is a frequent speaker spanning TEDx, Adobe’s Magento, universities, and industry conferences in the US and abroad.